Wednesday, October 13, 2010

Art & Style: Coca Cola by Gianfranco Ferré

Coca Cola’s strategy of collaborating with designers to create special bottles for special offers or limited editions, especially for Diet Coke, has given rise to a race amongst established designers to be on the panel of designers for the company.

Tommaso Aquilano and Roberto Rimondi, creative directors of Gianfranco Ferré collaborated with Coca Cola and created four special bottles for Diet Coke: the signature pin, croc-covered, an obi belt, and a silk white shirt. They are all fabulous!

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