Wednesday, August 4, 2010

Art & Style: Dom Perignon by Andy Warhol

For the first time in Dom Pérignon's history, the luxury vintage Champagne Company has changed its logo to honour the founder of Pop Art, Andy Warhol, by introducing a limited collection of three unique collector bottles that feature bright label colours (in red, blue or yellow) inspired by Andy Warhol himself. This campaign was approved by The Warhol Foundation and commissioned the Design Laboratory at Central Saint Martin's to reinterpret its timeless bottle. 

According to a Dom Perignon press release, the project was inspired by Warhol’s diary entry on March 8th 1981: "Went to the gallery where they were having a little exhibition of the glittery shoes, and had to do interviews and pics for the German newspaper and then we had to go back to the hotel and be picked up by the '2,000' people — it's a club of twenty guys who got together and they’re going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2000 and then open it up and drink it and so the running joke is who will be around and who won't."

 The limited edition bottles should be available for sale starting October 15th for €120.

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